Let’s be honest for a second: people make snap judgments based on first impressions all the time. You’d probably pass on a restaurant if it didn’t look like much from the outside. No matter how tasty the food may be, you’ll probably choose to eat at an outlet that has a charming garden terrace or a sleek design, for example.
The same rules apply to the first impression your business gives to prospects, partners, and suppliers. They will decide whether to do business with you or not based on how professional you appear to them.
That’s where a good branding strategy can make the difference.
Here are three other reasons your business needs a great logo.
1. A Professional Logo Inspires Trust
Your logo is not just a decoration. Like any other tools, it can help your business in various ways, such as communicating your core values and brand message, establishing familiarity and, most importantly, building trust. A logo will bring more legitimacy to your company, showing prospective customers that you are a trustful business.
Therefore, a logo will first attract the attention of prospects. Then, if the design was great and made a lasting impression on them, their brain will make a connection to something they’ve already experienced, making them feel good about your business. When people trust a company, they are more likely to do business with it.
2. A Good Logo Sets You Apart
If your business doesn’t have any competitors, then wow – you really hit the jackpot (for now.) For the rest of us, though, we need to find ways to stand out in a sea of similar products. That’s where visual branding comes into action.
A great logo will help make your brand memorable. That way, when prospects are looking for products or services similar to yours, they will be more likely to choose your company.
3. It Ensures Consistency Across Your Branding Efforts
Unfortunately, a lot of small business owners ignore the importance of consistency. Here’s the deal, though: when all your marketing and sales materials are unreified, your brand will appear as un-consistent, unprofessional, and untrustworthy.
There’s no question about the fact that a good logo can have a positive effect on customers’ commitment to a brand. Keep this in mind when you’re building your branding strategy.