The value of websites is often overlooked – especially by small-to-medium sized businesses. Some businesses think that a social media presence alone is enough to build their online profile.
Well, we’re here to tell you otherwise. A custom-made website for your company is a fantastic investment for the following 2 reasons – among dozens of others.
- Websites Help Customers Find You
Here’s a fun exercise to show you how important a website is. Your garbage disposal stopped working yesterday, and you don’t know how to fix it. You need to find a handyman or a local plumber.
What’s the first thing you’re going to do? Are you going to open up The Yellow Pages and find one? Call a friend for a recommendation? Browse local business listings?
Those are viable ways to find a plumber, but they’re not going to be your first option. No, you’re probably going to head over to Google or the search engine of your choice, search “best plumbers near me”, and start browsing.
This is how almost every customer approaches shopping. Having a great website that’s optimized for SEO allows your business to rank highly in search engines, and drives more business.
- You Control Your Website – Unlike Your Social Media Page
This is one of the main advantages of a website over a social media page. You never truly own your Facebook, Twitter, LinkedIn, or Instagram accounts.
You can use them and customize them, but if the social media website you’ve built your presence on fails, you’re out of luck. You’ll have to start over. Given the fact that most social media companies aren’t even a decade old, there is a probability of this happen in the future.
A website offers a totally independent way to build your brand’s presence. When you build and own a website, you have full control over how it looks, functions, and feels. It’s an asset that’s totally yours, and you never have to worry about losing it.
Build Your Website. Build Your Brand. Build Your Business.